REDEFINING
YOUTH SPORTS
IN NORTH AMERICA
Discover. Learn. Experience. — A franchise-based model organizing recreational multi-sport leagues, tournaments, and custom sports programs across communities.
Scroll to DiscoverThe Opportunity
Executive Summary
Premier Sports Leagues (PSL) organizes recreational multi-sport club leagues, tournaments and custom sports programs in communities across North America. We help people DISCOVER, LEARN and EXPERIENCE low-profile, emerging global sports.
Operating through a proven franchise model, PSL is positioned to capture a significant share of the $77.6 billion North American youth sports market — projected to exceed $113 billion globally by 2033, growing at ~10% annually — while solving the systemic failures that have plagued organized youth sports for decades.
The opportunity is clear: a massive, growing market, a broken incumbent model, and a tested franchise system that delivers real returns for operators while creating transformative outcomes for children and communities.
"We provide all youth a memorable sports experience that will teach them skills and help them acquire the abilities to become better equipped for life and build healthier communities."
Reach 1 million kids through strong partnerships and provide all the resources, tools and training so youth can EXPERIENCE new sports in a safe, inclusive and respectful playing environment.
To become the leading franchise-based multi-sport organization in North America, making quality sports accessible and affordable to all communities.
We provide all youth a memorable sports experience that will teach them skills and help them acquire the abilities to become better equipped for life and build healthier communities.
Bringing kids together from various communities to discover, learn & play new sports. We continuously encourage all kids to COMPETE, GROW and have FUN.
A $77.6 BILLION MARKET
WAITING TO BE LED
of children can't play sports due to cost — an untapped, price-sensitive market PSL is built to serve.
of youth sports happen outside schools — current options are poorly run community organizations or fragmented privately operated markets with no dominant franchisor.
average per child, per year — families are already spending. PSL captures this with superior value delivery.
The market context: The youth sports market at $19B already exceeds the NHL ($4.4B), NBA ($7.4B), and is closing in on MLB ($10B). At its projected $77.6B by 2026, it surpasses the NFL — and the global market is on track to exceed $113B by 2033, growing at ~10% annually. PSL franchisees are entering at the ground floor of this trajectory — in a category with no established national franchise competitor.
The Youth Sports Market
Source: WinterGreen Research, April 2019
HOW THE COMPETITION STACKS UP
Youth Sports market vs. Professional League revenues (USD Billions)
THE INDUSTRY BY THE NUMBERS
of 6–19 year olds participate in organized sports & physical activities each year
of organized physical activities and sports are outside the school system
of children do not participate in sports because of costs
of parents are concerned about the risk of injury in youth sports
is the average that parents spend per year on EACH child for sports
Sources: ParticipACTION Report Card, CanPlay Report, Ipsos, Ohio University Vista Study
Benefits of Youth Sports
Active kids do better in life. Active communities do better together.
ACTIVE KIDS DO BETTER IN LIFE
- → 1/10 as likely to be obese
- → Up to 40% higher test scores
- → Less smoking, drug use, pregnancy and risky sex
- → 15% more likely to go to college
- → Lower depression and self-derogation
- → Higher self-esteem
- → 7–8% higher annual earnings
- → Lower health costs
- → More productive at work
Source: Aspen Institute Project Play — as.pn/sportsfacts
ACTIVE COMMUNITIES DO BETTER
What research shows on the benefits to residents — Aspen Institute Project Play
The Problem
The Current Landscape
Three existing models — each with critical limitations — and how PSL synthesizes the best of all three.
Community Based Volunteer
Volunteer-staffed, not-for-profit, membership-owned. Inconsistent operational systems, no growth strategy, and moderate sustainability.
Private Independents
Privately owned, for-profit, owner-operated. Moderate quality but no scalable systems, limited marketing, and low sustainability.
Amateur / Pro Sport Leagues
Corporation-owned, full-time staffed, well-defined systems. Premium quality but very high investment barrier with elite-focused, exclusive reach.
A NEW WAY FORWARD
Taking the best from every model
Compare the Four Models
Thirteen features compared across community, private independent, amateur/pro and Premier SL — see exactly where the new model separates itself.
The Broken Landscape
Seven industry-wide systemic failures in the organized youth sports landscape — and exactly how PSL solves each one.
These are not operator-level mistakes — they are systemic failures embedded in the structure of the youth sports industry itself. Each is paired with a specific, structural PSL response: a design decision built into the franchise model that turns the industry's deepest problems into its core competitive advantages.
A System Built on Winning
Development-First Programming
The entire youth sports industry is structured around short-term competitive outcomes rather than long-term development. Tournaments, rankings, and selection pathways dominate the landscape — the system itself incentivizes winning over growth, and children disengage by their teens as a result.
Every PSL program is designed around Long-Term Athlete Development (LTAD) principles. Coaches are trained to prioritize skill acquisition, enjoyment, and personal growth over scoreboards — especially in the crucial early years.
Structured seasonal curriculum aligned to S.T.A.E. & L.T.A.D. frameworks
Systemic Disengagement
Fun is Our Core KPI
Structural Cost Barriers
Radical Accessibility
Governance & Accountability Vacuum
Franchise-Grade Accountability
No National Standardization
Proven Systems — Consistently Delivered
Collapsing Public Infrastructure
Private-Sector Community Sports Delivery
Values Left to Chance
Intentional Culture by Design
PSL SOLVES WHAT THE INDUSTRY CANNOT
A Broken Model
How existing community league operators deliver youth sports today — the specific operational shortcomings of the current league model.
Short-Term Results Over Development
League operators structure seasons around wins and standings, not long-term athlete development — engraining bad habits early.
Adult-Centered Programming
Operators design schedules, formats, and expectations around adult priorities — convenience, rankings, scholarships — not child enjoyment.
Unaccountable League Leadership
League operators and volunteer boards face no contractual accountability for unethical, irresponsible, or harmful actions within their programs.
Patchwork Safety Practices
Operators apply safe sport policies inconsistently — each league interprets and enforces procedures differently, leaving gaps in athlete protection.
Values Left to Happenstance
Operators do not intentionally integrate positive values or character development into programs — culture shifts depending on who is running the league that year.
OPERATOR SHORTCOMINGS
- Leagues run on volunteer availability with no operational standards or systems in place
- Operators lack standardized curricula — program quality depends entirely on who shows up
- No franchise or national standards governing how community leagues are operated
- Coaching quality varies wildly from league to league with no baseline training requirements
- Operators have no financial stake, so investment in improvement, equipment, or training is sporadic
THE CONSEQUENCES
- Inconsistent quality from one community league to the next — no two seasons are alike
- Programs collapse when key volunteers leave, with no operational continuity
- Parents frustrated by unpredictable, unstructured experiences season after season
- No recourse or accountability when operators deliver poor or harmful experiences
- Quality lives and dies with individual personalities rather than proven systems
- Promising talent and eager participants lost to poorly run programs
WHAT THE ADVOCATES SAY
"It (youth sports industry) ought to be disrupted, because it seems there's a huge unmet need out there"
"We need to remove barriers to participation and performance and help make our systems more effective"
"It's critical that all kids have the opportunity to find and play sports they love and having fun doing it"
"If we are going to ensure that all kids have the chance to grow up fit and strong, we must, among other efforts, eliminate the barriers to sports participation"
What Kids Actually Want
Research reveals that fun is the #1 reason children participate in sports — and winning barely registers.
2014 George Washington University — Published in Aspen Institute Project Play Report
When asked to define fun, children offered 81 reasons. The data reveals that kids value social bonds, effort, respect, and access to play far above competitive outcomes.
Winning ranked #48. This is a profound insight that the current organized youth sports model has largely ignored — prioritizing adult-driven competitive agendas over what children actually want and need.
PSL designs every program around the 81 reasons kids have fun — not just the trophy at the end.
Much less of a priority than simply having a chance to play.
The Need for Change
Five systemic failures plaguing the current organized youth sports landscape.
Lack of Accountability or Responsibility from Leadership
High Turnover in Leader Roles
Inconsistency in Delivery & Quality of Sports Services
Outdated Training and Seldom Monitoring / Evaluating
Culture is Sporadic: Prone to Sway Depending on the Existing Leaders
Little if Any Innovation in Youth Development
Limited Financial Resources to Improve
Lack of Collaboration Among Peers
THE RESULT OF INACTION
These systemic failures create a cycle of declining participation, diminishing quality, and growing inequity. Without a new model, the youth sports landscape will continue to fail the very children it exists to serve. The consequences extend beyond the field — affecting community health, academic performance, and social cohesion for generations.
The PSL Model
The PSL Franchise Solution
Franchising youth sports — a healthy alternative to organized sports that solves every systemic problem.
Owners/Operators are Held Accountable to Customers and Franchisor Terms
Owners/Operators Have a Long Term Investment
Systems in Place to Ensure Quality of Sports Services
Franchisor and Owner/Operator Continuously Improve and Evaluate Training Programs
Intentional Culture is Intrinsic Within Our Systems and Values are Continuously Fostered
Franchisor Partners with Experts and Advocates to Learn and Adopt New Youth Development Initiatives
Profits and Shared Resources are Invested to Improve the Sports Programs and Experience
Owners/Operators Share Innovated Business Ideas
Competitive Advantage
PSL vs. every other model in the youth sports landscape — feature by feature.
NO ONE DOES
WHAT WE DO
| Capability | ★ OUR MODEL PSL Franchise | Volunteer Community Leagues | Municipal Programs | Elite / Rep Sports |
|---|---|---|---|---|
Business Model Franchise System with Proven Playbook | ||||
Business Model Scalable Multi-Territory Expansion | ||||
Business Model Owner/Operator Accountability | ||||
Business Model Independent of Government Funding | ||||
Business Model First-Mover Franchise Category | ||||
Operations Standardized Program Curriculum | ||||
Operations Trained & Certified Coaches | ||||
Operations Consistent Year-Over-Year Quality | ||||
Operations Safe Sport Policy Enforcement | ||||
Operations Sports Management Software | ||||
Athlete Experience Development-First (Not Win-First) | ||||
Athlete Experience Multi-Sport Discovery Model | ||||
Athlete Experience Local Community-Based Play (No Travel) | ||||
Athlete Experience Intentional Values & Character Building | ||||
Athlete Experience Guaranteed Playing Time for All Kids | ||||
Economics Affordable Registration Fees | ||||
Economics Pre-Revenue Cash Flow Model | ||||
Economics Year 3 Net Profit Margin ~36% |
PSL IS THE ONLY MODEL
BUILT TO WIN ON ALL FRONTS
Volunteer leagues lack systems. Municipal programs lack economics. Elite sports lack inclusion. PSL is the only model that delivers quality programming, proven business returns, community accessibility, and scalable franchise infrastructure — simultaneously.
Leadership
The experienced entrepreneur behind Premier Sports Leagues.
ANTHONY
MAC NEIL
Halifax, Nova Scotia — with operations spanning Atlantic Canada, Ontario, and the Eastern United States.
Anthony Mac Neil is a seasoned entrepreneur, franchise operator, and sports leader with over 35 years of business experience spanning franchise development, sales operations, real estate, and consulting. He is the driving force behind Premier Sports Leagues, combining a lifelong passion for sport with a proven track record of building scalable business systems.
As the inaugural franchisee of Sears Carpet & Upholstery Cleaning in Canada, Anthony built a franchise from the ground up — growing it from $250,000 to $3 million in annual revenue and expanding across four territories. That experience of building franchise systems, managing operations at scale, and driving sustainable growth is the blueprint for PSL's franchise model today.
In parallel, Anthony has dedicated over a decade to building floorball infrastructure in Canada — founding Floorball Nova Scotia, serving on the Floorball Canada board of directors, and helping establish the national coaching and club systems that PSL now draws upon. He understands both the business of sport and the sport of business.
Growth & Investment
How to Participate
Franchise Partner
Community Partner
Strategic Investor
THE FLAGSHIP
SPORTS DOME
Step one of building Premier Sports Leagues: a single, year-round home for multi-sport programming.
Before PSL becomes a national franchise network, it becomes a building the community can walk into. The first step is the flagship Premier Sports Dome — a purpose-built, climate-controlled facility that operates year round and brings multi-sport programs together under one roof.
This is the model in physical form: a community sports hub that proves the concept in real conditions, in a real market, with real families — and creates the operating template every future PSL location will follow.
Year-Round Operation
Weather is no longer the schedule. The dome removes seasonality — leagues, camps, tournaments and training run twelve months a year, stabilizing both participation and revenue.
Multi-Sport by Design
One surface, many low profile, easy to learn & play sports for everyone, like: floorball, futsal, flag football, wiffle ball, ultimate frisbee, pickleball, dodgeball etc.
Built for Community
Affordable registration, no travel requirements, and partnerships with schools, minor sports associations and community groups where friends and families can play together and have FUN.
Proof Before Scale
The flagship Sports Dome is the living case study that generates the real operating data, coaching systems and financial track record that every future PSL franchise operator can strive to reach.
HOW THE FIRST DOME
COMES TO LIFE
Site & Financing
Secure the community site and complete the commercial financing package for the dome build-out.
Dome Construction
Build the flagship Premier Sports Dome — a climate-controlled, multi-sport facility designed for year-round play.
Program Launch
Open registration across youth leagues, adult leagues, tournaments, camps and community programs.
Prove & Replicate
Validate the unit economics and operational playbook, then hand that proven model to franchise partners.
PRODUCTS &
SERVICES
A comprehensive suite of sports offerings across all age groups and community needs.
Club Leagues
Ongoing club leagues for youth from 8 to 16 years. Primarily recreational formats across multiple sports.
Tournaments
Annual league or seasonal championship events: Premier Cup, OxDog Open, and Canada National Championships
Sports Programs
An array of sports programs specifically for community groups, teams, corporations and schools.
SPORTS DOME WEEKLY
SCHEDULE — SAMPLE
A sample week of programming at a single Sports Dome location — from seniors walking clubs in the morning to adult leagues at night. Open the full timetable to see how the dome fills every hour.
The flagship is not a pilot — it is the template. Once the dome is operating and the model is proven on the ground, PSL replicates the same facility, program mix and coaching standards through its franchise network.
Talk About The FlagshipInvestment Overview
All figures regarding the Premier Sports Dome build-out — including the $750,000 construction cost, $187,500 down payment, and $562,500 mortgage financing — are estimates only based on the PSL Sports Dome Proforma. Actual costs will vary depending on location, site conditions, and market factors. Construction financing is subject to commercial loan approval and lender credit qualification. PSL cannot guarantee loan approval. Prospective franchisees should consult their financial advisor and lending institution before proceeding.
PROJECTED GROWTH &
REVENUE INTELLIGENCE
Explore the financial model of the initial flagship Premier Sports Dome location
Revenue, Expenses and Net Income across the 3-year projection period.
- Revenue
- Expenses
- Net Income
DOME CONSTRUCTION
INVESTMENT & FINANCING
A dedicated Premier Sports Dome represents a significant capital investment beyond the standard franchise setup. The estimated build-out cost of $750,000 is reflected in the PSL Proforma. Franchisees are not required to invest the full amount upfront — a minimum 25% down payment ($187,500) is required, with the balance financed through a commercial mortgage. Monthly mortgage payments are incorporated into the facility/operating expense line of the financial projections.
Estimated construction cost for a dedicated Premier Sports Dome facility
Minimum upfront equity investment for dome construction
Financed portion — monthly mortgage payments included in operating expenses
Prospective franchisees must be approved for commercial financing to construct their Premier Sports Dome. Loan approval is subject to credit qualification, business plan review, and lender requirements. PSL provides support with financing documentation and lender introductions, but cannot guarantee loan approval. Franchisees should consult with their financial advisor and lending institution before proceeding.
THE FUTURE OF
PREMIER SPORTS
The flagship dome is the proof. Franchising is the growth engine that turns one successful facility into a national system.
The future of Premier Sports Leagues is not a single building — it is a franchised network. The flagship Premier Sports Dome exists to prove the business model in the real world: real families, real registrations, real revenue, real coaching standards.
Once that model is validated, PSL shifts from building a facility to replicating a business. Franchise partners bring local ownership and community relationships; the franchisor brings the proven playbook, brand, training and technology. The result is a business that grows through replication rather than capital-intensive expansion.
FROM ONE DOME
TO A NATIONAL SYSTEM
Proven Model, Repeatable Playbook
Once the flagship Premier Sports Dome is operating and profitable, PSL is no longer selling a concept — it is handing over validated unit economics, curricula, schedules and coaching systems that have already worked in a real market.
Recurring Royalty Revenue
The franchisor business is built on a recurring royalty stream from every location. Because programs run in seasonal registration cycles, revenue recurs year after year instead of being tied to one-time transactions.
Asset-Light National Growth
PSL does not need to finance every facility. Franchise partners invest in their own community footprint, while the franchisor scales the brand, systems and support network — growth without carrying the capital cost of each site.
National Brand & Sponsorship Leverage
As the network grows, so does negotiating power: national sponsorships, equipment partnerships, and media relationships that a single community operator could never access become available to every franchisee.
Systems & Technology at Scale
Registration, scheduling, facility bookings, coach training and reporting run on one shared platform — with performance benchmarked across the network so strong markets lift the standards of every location.
A Platform for What Comes Next
A proven, multi-sport operating system is a platform: new sports, new program formats, tournament circuits, camps, corporate and school partnerships — and eventually North American expansion.
PROVE. SYSTEMIZE.
REPLICATE. SCALE.
The Flagship
One dome, fully operating, generating real participation, revenue and coaching data.
The Playbook
Turn those results into training, curricula, software and operational standards.
The Network
Franchise partners launch in communities across Canada using the proven model.
The Brand
A national footprint drives sponsorship, recognition and continued expansion.
POTENTIAL MARKETS
ACROSS CANADA
A curated look at every Canadian market where a PSL franchise can thrive — organized by province and territory. These communities represent the addressable base for franchise expansion.
THE POTENTIAL
NUMBERS
SIX COMPELLING
REASONS TO INVEST IN PSL
Explosive Market Growth
The youth sports market is growing at ~10% annually. A proven $19B industry projected to reach $77.6B by 2026 — with the global market on track to exceed $113B by 2033. PSL is positioned at the frontier.
Pre-Revenue Cash Flow
Registrations are collected in advance. No inventory, no expensive retail lease required. Cash flow positive from day one of operations.
Low-Risk Franchise Model
Service orientated business in need for a new model. Franchisees receive full training, proven systems, marketing tools, and ongoing support from the franchisor.
Massive Unmet Demand
33% of children don't play sports due to cost barriers. PSL's affordable, accessible model unlocks a massive underserved segment of the market.
First-Mover Advantage
Low-profile, lesser known global recreational sports (floorball, futsal, flag football, wiffle ball etc.) have no established franchise platform. PSL intends to own this category.
Proven Community Impact
Years of successful programming across communities with endorsements from NHL champions, educators, and school boards. The model is validated.
Community Impact & Voices
Community Impact
PSL is more than a sports franchise — it's a public health and social equity initiative wrapped in an exceptional business model.
SPORT AS A
SOCIAL FORCE
Premier Sports Leagues was built on a simple but radical premise: every child deserves access to organized sport, regardless of postal code, income level, or physical ability. Our franchise model isn't just financially sound — it's structurally committed to health, safety, and inclusion.
"We provide all youth a memorable sports experience that will teach them skills and help them acquire the abilities to become better equipped for life and build healthier communities."
Moving More Kids, More Often
- Every PSL session meets WHO physical activity guidelines for children aged 5–17
- Low-impact sports (floorball, futsal) reduce injury risk vs. contact sports
- Programs designed to build cardiovascular fitness, coordination & motor skills
- Emphasis on active participation over bench time — every child moves every session
SIX PROGRAMS.
ONE MISSION.
Community Giveback Program
Every PSL franchise commits a percentage of registrations to subsidize participation for families who cannot afford fees — ensuring no child is turned away.
School Partnership Initiative
PSL partners with local junior and high schools to deliver in & after-school programming that align with provincial learning standards.
Indigenous Youth Engagement
Dedicated outreach to Indigenous communities to bring PSL programming to Indigenous populations with cultural sensitivity at the forefront.
Newcomer Integration Sports
Sports is a universal language. PSL actively welcomes and integrates newcomer youth, providing a welcoming, language-barrier-free entry point into Canadian community life.
Special Needs Inclusion
Modified programming and trained staff ensure children with physical and developmental needs can participate meaningfully alongside their peers.
Girls in Sport Initiative
Targeted recruitment and girl-friendly programming designs to close the gender participation gap and build female athletic confidence and leadership.
BUILD COMMUNITY.
BUILD BUSINESS.
When you own a PSL franchise, you don't just earn a return — you become a pillar of your community's health, inclusion, and social well-being.
The Community Has Spoken
Voices From The Field
VOICES FROM
THE FIELD
These are the real voices — parents who've watched kids disengage, coaches who've felt unsupported, and families priced out of sport. They are the market PSL was built for.
"We used Premier Sports for a floorball birthday party for our son. Jennifer was very helpful from the start and answered all of my questions. The party was very well run and all of the kids had a great time!"
VOICES FROM THE
COMMUNITY
Years of successfully bringing fun sports programs to community organizations across North America.
"Floorball is a perfect cross training activity for hockey players because it hones the skills and endurance needed to excel on the ice!"
"Floorball is an excellent activity you can introduce to students in the physical education classroom."
"We recognize (floorball) as an activity that demonstrates achievement of the outcomes within the NS PE Curriculum."
Take Action
READY TO
CHANGE
THE GAME?
Join Premier Sports Leagues as a franchisee or strategic partner. Help us reach 1 million kids through safe, inclusive, and empowering sports experiences across North America.
REQUEST MORE INFORMATION
Fill out the form below and a member of the PSL team will reach out within 2 business days.
www.PremierSportsLeagues.com
LOW-PROFILE EMERGING GLOBAL SPORTS
Social Impact
PSL franchises don't just generate financial returns — they generate measurable, lasting impact for the communities they serve.
HEALTHIER KIDS.
HEALTHIER COMMUNITIES.
Children in organized sport programs are 3× more likely to meet physical activity guidelines, directly combating the 30% childhood obesity rate in North America.
Youth involved in team sports show up to 40% lower rates of anxiety and depression, with stronger peer relationships and higher academic engagement.
Students participating in after-school sports programs demonstrate up to 20% improvement in academic performance and school attendance metrics.
Projected societal healthcare savings over 10 years if 1 million additional youth meet physical activity targets — PSL programs are a cost-effective public health intervention.
EVERY FRANCHISE
CREATES JOBS.
THE PATH TO
1 MILLION KIDS